Turn SWOT Into Strategic Choices
Convert SWOT observations into SO, ST, WO, and WT strategic moves tied to risk priority.
SWOT is a choice engine when you cross the boxes. Sorting observations is only the setup. SO: use strength for upside Match a real strength to an external opportunity. This is an offensive move, not a celebration of what you are good at. ST: use strength for defense Match a strength to a threat from Porter's forces. If buyer power is rising, the defensive strength might be proof of ROI or embedded workflow. WO: fix the gap to capture upside When an opportunity is attractive but an internal weakness blocks it, the move is build, partner, hire, or narrow scope.…
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