ROADMAPPING5 MIN READ
Tell Sales What Is Next Without Overpromising
Use now-next-later language to explain roadmap status to sales without creating false customer commitments.
Marcus M Sales leader H Horizon S Safe line E Evidence Deal pressure 20 sec The moment Marcus needs a line for Northstar while procurement is still warm. Admin approvals are in Next, not Now. One careless phrase can turn an exploration bet into a customer commitment. $240K Northstar expansion at stake Next current roadmap horizon
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