Themes Are Strategy in Plain English
Describe what makes a roadmap theme useful and distinguish it from a vague label.
The reframe: themes are not labels for work already chosen; they are strategic filters. A theme-based roadmap helps people see the intent behind a group of bets. This matters because roadmap debates often get stuck at the feature level. One stakeholder defends reporting. Another defends onboarding. Another defends technical debt. Without themes, every item sounds locally reasonable and globally incoherent. The three theme tests A strong theme excludes. If almost anything could fit, it is not a theme; it is a drawer. A strong theme points toward an outcome. It may not include the full metric in the name, but…
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