COACHING-BUSINESS5 MIN READ
Route a Lead to the Right First Offer
Route a coaching lead based on the progress they need and the readiness they show.
Lead route The lead says they need to become more strategic, but the actual job is still hidden. The first offer either builds trust by fitting the job or burns trust by guessing. JTBD routing Circumstance -> progress -> offer Ask what changed, what progress is needed, and what happens if nothing changes. The route follows the answer. Vague request Do not pitch yet The buyer sees fit before they see price. A coaching offer earns trust when it is the next logical step for the client's job. 01 Clarify 02 Route 03 Fresh try Clarify the request Step 1
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