CHURN-DIAGNOSIS5 MIN READ
Run a Better Cancellation Interview
Practice a JTBD-style cancellation interview that produces usable diagnostic detail.
Jordan J VP Operations at the departing customer 01 Open 02 Turning point 03 Alternative The moment Jordan has agreed to a short cancellation interview after signing with another vendor. You need diagnostic truth, not a defensive debate. The wrong first question will keep the conversation at the feature-complaint layer. 15 min interview time left 1 chance to hear the switching story 0 interest in a save attempt today
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