Apply DMAIC to define, measure, analyze, improve, and control an Amazon return spike.
Travel toiletry bottle returns rose from 5 percent to 12 percent after a packaging and cap-lot change. DMAIC: define the spike, measure the pattern, analyze the cause, improve with a targeted change, and control the recurrence. Blaming carrier handling or changing every listing asset at once creates noise. You may reduce returns briefly but never learn what actually caused the spike. Define Problem statement: Leak-related returns on ASIN TB-01 increased from 5 percent to 12 percent for orders shipped after May 4. A good definition names the defect, ASIN, baseline, current state, and time window. That keeps the team from…
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