Run One JTBD Interview at the Counter
Commit to using one Jobs-to-Be-Done question in an upcoming musical-instrument retail conversation.
Run one Jobs-to-Be-Done question in a live musical-instrument retail conversation. A beginner rental family, adult beginner, gigging player, repair customer, or school-account buyer who is about to receive a recommendation. When a customer asks for a product or price, I will ask: 'What needs to be easier after you leave today?' Then I will write the customer's exact answer and connect one recommendation to it. In 3 days, check whether you asked the JTBD question, what the customer said, and whether your recommendation changed. A parent says they want the cheapest violin or trumpet because the child might quit. A…
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