SAAS-MANAGEMENT5 MIN READ
Explain CAC Payback Without Killing Sales Momentum
Use unit economics to discuss growth investment constructively with Sales.
Marcus M VP Sales G Goal E Economics P Path The tension 20 sec Headcount request Marcus asks for two outbound reps. CAC payback in the target segment has moved from 12 to 19 months. If the conversation becomes Finance versus Sales, the economics will be ignored or weaponized. The formula 90 sec Unit economics conversation Shared goal, economic truth, path to yes
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