Find the Renewal Job, Not Just the Feature List
Use Jobs to Be Done to diagnose renewal risk beyond feature usage.
The reframe: A customer renews the progress, not the product tour. The Job The job is the progress a customer is trying to make in a specific situation. In SaaS, it may be faster close, cleaner audits, fewer escalations, easier forecasting, or confidence in a board meeting. Why Usage Can Mislead Usage can mean value, but it can also mean friction. A team may log in often because the workflow is broken. Renewal Diagnosis Ask what triggered purchase, what alternative existed, what outcome mattered, what anxiety slowed adoption, and what has changed. Management Move Turn the renewal plan into a…
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in