SaaS Board Metrics Quick Reference
Recall how to explain core SaaS board metrics and the trap each one can hide.
ARR ARR is up, so why are you concerned? Top-line recurring revenue is growing. Your line ARR is up, but the movement matters. New and expansion ARR are healthy; contraction rose in SMB, so we are treating growth quality separately from the headline. A top-line ARR number can hide contraction, churn, or one-time expansion concentration. It shows confidence while preserving diagnostic honesty. NRR vs GRR NRR and GRR answer different retention questions Use both when expansion may be masking retention weakness. Rule of 40 What does Rule of 40 combine? Revenue growth rate plus profit margin, used as a shorthand…
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in