Walk an Adjacent Segment Bet
Evaluate an adjacent SaaS segment before committing product and go-to-market resources.
The bet Inbound dental prospects look similar to clinic customers, but the operating model may not be similar enough. A false-adjacent segment can dilute product, sales, and support focus. The strategy test Job fit plus market structure The segment must fit the customer job and the business economics, not just the feature vocabulary. Expansion becomes a staged bet instead of a slogan. Do not scale into an adjacent segment before proving the job and economics are truly adjacent. Test the job J Step J Dental groups ask for demos. What evidence matters first? Inspect forces M Step M Interviews show…
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