Communicate NRR clearly and tie it to expansion, contraction, and churn in executive language.
Marta M CEO The ask Marta says, “Stop with the acronyms. Are our current customers making growth easier or harder?” Executive trust rises when the metric explanation is both clear and operational. Translate the metric into the customer revenue story Start with the installed base, then explain what expansion, contraction, and churn did to that base. Plain language does not mean shallow language. Weak shortcut “NRR is 108%, which is good.” You preserve meaning while reducing jargon. Translate the math into the customer behavior it represents. Set the frame 01 Marta asks: “So what does 108% NRR mean in normal…
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