SAAS-METRICS4 MIN READ
Sort: Put Each Metric in the Right Funnel Stage
Classify metrics by the funnel stage they most directly diagnose.
Sort each metric into the funnel stage it most directly diagnoses. Acquisition Activation Retention Monetization Customer acquisition cost (CAC) Lead-to-paid conversion rate Setup completion within 14 days Time to first value Logo retention at 90 days Monthly revenue churn rate Net revenue retention (NRR) Expansion MRR from existing customers
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