Recall common SaaS buyer roles and choose role-appropriate next actions.
Champion vs coach What is the difference between a champion and a coach? A champion is proven by internal selling behavior, not by friendliness. Economic buyer What question belongs with the economic buyer? What business outcome and risk threshold would make this worth funding now? Economic buyers care about value, risk, priority, and timing more than screen-level detail. Friendly user trap I love this. I can probably get everyone excited. The contact is engaged but has not shown influence or access. Mark the contact as champion and advance the forecast. Your line Great. If the VP asks why this matters…
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