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SALES-FUNDAMENTALS5 MIN READ

Do Not Mistake a Coach for a Champion

Distinguish a coach from a Champion and test for influence ethically.

Helpful is not the same as influential. A coach gives access to information Coaches are valuable. They explain process, share names, and help you avoid mistakes. Treat them well, but do not forecast them as internal power. A Champion has a stake A Champion personally benefits from solving the problem or personally loses if it stays unsolved. Their motivation is tied to the pain and payoff. A Champion has credibility They can influence how others think about the problem. They are trusted by decision makers or by the group that shapes decision criteria. A Champion takes action The cleanest test…

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