Battlecard: No Budget
Use a concise objection response to diagnose a no-budget claim.
The buyer says there is no budget this quarter before the business case has been validated. We do not have budget for this right now. Understood. When projects are unfunded, it is usually because the impact is not quantified, the budget owner has a higher priority, or the timing is fixed. Which is closest here? The line acknowledges reality, avoids arguing, and turns the objection into MEDDIC discovery about Metrics, Economic Buyer priority, and Decision Process. Do not use the line after the buyer has clearly said the problem is not important; that is a qualification-out moment. Do not follow…
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