Rewrite a Product Pitch into a Consultative Value Hypothesis
Rewrite a feature pitch into a buyer-specific value hypothesis and discovery question.
The seller's opener is product-first: 'We provide AI-powered workflow automation for revenue teams.' Consultative value hypothesis: trigger -> pressure -> question The common trap is adding more feature adjectives. Better, faster, AI-powered, and integrated still make the buyer do the work of translating relevance. Find the buyer trigger Research signal: the buyer added enterprise reps and opened a public-sector segment. A trigger makes the opener specific and gives the buyer a reason to believe the question is about them. Name a likely pressure Hypothesis: approval steps may multiply faster than RevOps can track them. This is a Problem hypothesis, not…
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