Say Associated, Not Proven
Use precise, non-combative language when a stakeholder turns correlation into a causal claim.
A VP is turning a timing pattern into a causal claim. Pick the line that keeps trust and improves the evidence. The VP points to the lift. The checklist caused activation to jump. fromTop Amir needs precision without a fight. fromBottom The lift is real, but I would call it associated with the checklist until we compare traffic mix and eligible users. Strong. It validates the signal, downgrades the causal claim, and names the next evidence check. That is wrong; we cannot say anything from this chart. Too blunt and too broad. It rejects the signal instead of separating correlation…
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