SBI Review Note Deck
Recall and apply SBI feedback moves during creative review.
SBI What does SBI stand for in creative feedback? Recall the three parts before giving the note. Formula Which note is useful: This feels cheap or In the logo reveal, the highlight blooms evenly so the material reads plastic? Compare Use the reaction as signal, then translate it into evidence. I do not have time for SBI in dailies. Supervisor is under review pressure. Your line Use a 10-second version: frame range, visible behavior, story read. It is slower than a judgment only once; it saves the re-explain later. Skipping specificity feels fast but often creates a second review loop.…
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