Build a basic 2x2 scenario matrix from a driver list by selecting two critical uncertainties.
A regional expansion team must decide how to enter two markets by 2029. They have 28 drivers, including customer trust, regulation, talent, competitor intensity, infrastructure, and procurement behavior. 2x2 scenario matrix: choose two critical uncertainties that are important, uncertain, and decision-changing. The common trap is choosing axes that sound executive-friendly but duplicate each other, such as market growth and revenue potential. The quadrants then look different but teach the same lesson. Separate baseline from uncertainty Remove drivers that are important but already directionally clear for this decision, such as population growth in the target cities. Predetermined or highly likely drivers…
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