Scan Drivers With PESTLE
Use PESTLE categories to gather a balanced set of external drivers for scenario planning.
A narrow scan creates narrow scenarios. PESTLE widens the room before the future gets designed. PESTLE is a disciplined way to scan the external environment across six categories: Political, Economic, Social, Technological, Legal, and Environmental. In scenario planning, its purpose is not to fill a template. Its purpose is to diversify the driver pool before the team starts ranking uncertainties. Use categories to counter expertise bias Every team has a comfort zone. A technology team sees technology first. A sales team sees buyer behavior first. A finance team sees cost and demand first. PESTLE asks each group to look outside…
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