COMMUNICATION-INFLUENCE1 MIN READ
Marketing Campaign Direction
For beginners, offer high direction with clear steps, a checkpoint, and explicit criteria.
Marketing Campaign Direction SCENARIO · GIVING DIRECTION Sara needs help planning a social media campaign for a new product launch. The situation 0:00 The exchange 0:03 The takeaway 0:29 Mike Sara, let's outline our social media strategy for the new product. 0:07 Sara Sure, Mike! What should I do first? 0:09 First, list five key messages we want to communicate. 0:13 Got it! And then?
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