COMMUNICATION-INFLUENCE1 MIN READ
Encouraging Marketing Initiative
For capable-but-hesitant performers, focus on reassurance and draw the answers out.
Encouraging Marketing Initiative SCENARIO · BUILDING CONFIDENCE Maria feels uncertain about pitching her new campaign idea to senior management today. The situation 0:00 The exchange 0:03 The takeaway 0:37 James Hey Maria, how are you feeling about your campaign pitch later? 0:07 Maria Honestly, I’m a bit nervous about presenting it to senior management. 0:11 I understand. What parts of your pitch do you feel most confident about? 0:16 I’m excited about the creative visuals we've developed, but the strategy feels shaky.
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