COMMUNICATION-INFLUENCE1 MIN READ
Handling Marketing Feedback
Use the Contrasting technique to rebuild safety before diving into feedback.
Handling Marketing Feedback SCENARIO · GIVING FEEDBACK During a team meeting, Jamie feels defensive after receiving feedback on a new campaign. The situation 0:00 The exchange 0:03 The takeaway 0:27 Alex Jamie, I don’t mean to suggest your work isn’t valuable or important. 0:08 Jamie It feels like you don't appreciate my efforts. I'm just trying to improve. 0:12 What I do mean is that I want to help enhance the campaign's impact. 0:16 Okay, I want that too. How do you think we can improve it?
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