COMMUNICATION-INFLUENCE1 MIN READ
Interest-based negotiation techniques
Always look beyond stated positions to underlying interests in negotiations.
Interest-based negotiation techniques SCENARIO · BUDGET DISCUSSION Alicia and Mark discuss budget priorities for the upcoming project in a meeting. The situation 0:00 The exchange 0:03 The takeaway 0:29 Alicia Mark, I see you're concerned about cutting the marketing budget. 0:07 Mark Yes, I think we need those funds for essential resources. 0:11 I understand, but I believe marketing drives our sales growth. 0:15 Exactly, but our team needs better tools for efficiency.
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