COMMUNICATION-INFLUENCE1 MIN READ
Negotiating Campaign Budgets
Look past stated positions to discover underlying interests, then find collaborative options.
Negotiating Campaign Budgets SCENARIO · BUDGET ALLOCATION Maya and Jake are discussing budget allocations for their upcoming marketing campaign. The situation 0:00 The exchange 0:03 The takeaway 0:37 Maya Jake, I see you're pushing for a higher budget for social media. 0:07 Jake Yes, I believe we need that to increase brand visibility. 0:11 What I hear is you want to reach more customers, is that right? 0:14 Exactly! But without the budget, we can't amplify our reach.
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