COMMUNICATION-INFLUENCE1 MIN READ
Feedback on Ad Copy
Use SBI: Identify the Situation, describe the Behavior, and explain the Impact clearly.
Feedback on Ad Copy SCENARIO · GIVING FEEDBACK During yesterday's team meeting, we discussed the ad copy for the campaign. The situation 0:00 The exchange 0:03 The takeaway 0:32 Samantha Carlos, in yesterday's meeting, you presented the ad copy for our new campaign. 0:08 Carlos Yes, I thought it captured the brand's voice well. 0:12 You used several industry terms that might confuse our audience. 0:16 I see that now, I thought it added credibility.
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