COMMUNICATION-INFLUENCE1 MIN READ
Setting up a Social Media Campaign
For an enthusiastic beginner, provide high direction with clear steps and checkpoints.
Setting up a Social Media Campaign SCENARIO · DIRECTING A NEWBIE Maria is guiding Jake, a new marketing intern, on launching a social media campaign. The situation 0:00 The exchange 0:03 The takeaway 0:32 Maria Jake, let's start by outlining our campaign goals for this month. 0:07 Jake Sure, Maria! What do you want me to focus on? 0:10 First, identify three key messages we want to convey. 0:14 Got it. Should I research our competitors' messages too?
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