COMMUNICATION-INFLUENCE1 MIN READ
Improving Brand Awareness
Use the GROW model to clarify goals and create actionable plans for improvement.
Improving Brand Awareness SCENARIO · ENHANCING ENGAGEMENT Maria struggles with a low engagement rate on the company’s social media channels. The situation 0:00 The exchange 0:03 The takeaway 0:40 Ben Maria, what’s your main goal for this social media campaign? 0:07 Maria I want to increase our brand awareness by 30% in three months. 0:12 Got it. What’s the current reality of our engagement rates? 0:16 Right now, they're below 5% and not reaching our target audience.
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