COMMUNICATION-INFLUENCE1 MIN READ
Clarifying Feedback on Campaign
Use Contrasting to clarify what you don’t mean and what you do mean.
Clarifying Feedback on Campaign SCENARIO · GIVING FEEDBACK A marketing manager needs to address a team member's defensive reaction to feedback. The situation 0:00 The exchange 0:03 The takeaway 0:25 Maya James, I don’t mean to suggest that your work is ineffective. 0:07 James It feels like you’re saying I did a bad job on the campaign. 0:10 What I do mean is that we need to refine some of your ideas. 0:14 Okay, I can see that you want to improve the campaign.
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