COMMUNICATION-INFLUENCE1 MIN READ
Negotiating a Product Launch
Focus on underlying interests, not just positions to find solutions.
Negotiating a Product Launch SCENARIO · NEGOTIATING LAUNCH DATES A marketing manager discusses the product launch timeline with a sales lead. The situation 0:00 The exchange 0:03 The takeaway 0:33 Evelyn Mark, I see you want the launch moved up to June. 0:07 Mark Yeah, it’s crucial for meeting our quarterly sales goals. 0:10 I hear that. Your team's goal is hitting those sales targets. 0:15 Exactly! A June launch would really help us.
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