Always look for underlying interests in negotiations to find mutually beneficial solutions.
Negotiating Marketing Budgets SCENARIO · BUDGET DISCUSSION Jordan and Alex are discussing budget allocations for the upcoming campaign. The situation 0:00 The exchange 0:03 The takeaway 0:41 Jordan I see you want all that budget for social media ads. 0:07 Alex Absolutely, it's essential for our brand visibility this quarter! 0:11 I understand the need for visibility, but we also need funds for influencer partnerships. 0:16 I get that. Influencers can drive engagement, but why not scale back on ads?
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in