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COMMUNICATION-INFLUENCE1 MIN READ

Using Feedforward in Sales

Always provide _feedforward_ to guide future efforts, not just past mistakes.

Using Feedforward in Sales SCENARIO · GIVING FEEDBACK Kathy needs to address Jason's recent sales presentation that didn't resonate with clients. The situation 0:00 The exchange 0:03 The takeaway 0:30 Kathy Jason, I noticed the client didn't engage with your last presentation. 0:07 Jason Yeah, I thought I had it covered. 0:09 Next time, focus more on their specific needs and pain points. 0:14 That makes sense. What else should I change?

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