COMMUNICATION-INFLUENCE1 MIN READ
Directing a New Campaign
For beginners, use high direction with clear tasks and checkpoints.
Directing a New Campaign SCENARIO · LAUNCHING CAMPAIGNS Annie needs help from Tom to launch a new social media campaign for the brand. The situation 0:00 The exchange 0:03 The takeaway 0:29 Annie Tom, I want to discuss the steps for our new social media campaign. 0:07 Tom Sure, Annie! What do you need me to do? 0:10 First, gather our target audience insights from last quarter. 0:14 Got it! How do I find that data?
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