COMMUNICATION-INFLUENCE1 MIN READ
Launching a New Product
Use the GROW model to guide your marketing strategy discussions.
Launching a New Product SCENARIO · PRODUCT LAUNCH STRATEGY A marketing manager needs to strategize the launch of a new product. The situation 0:00 The exchange 0:03 The takeaway 0:33 Laura What’s your goal for the new product launch, Tom? 0:06 Tom I want to increase our market share by 20% within six months. 0:10 Great! What’s the current reality of our market position? 0:14 Right now, we’re only at 15% market share, and competition is tough.
Read the full lesson
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in