COMMUNICATION-INFLUENCE1 MIN READ
Effective Delegation in Marketing
Use the Delegation ladder: I do, we do, you do for effective task ownership.
Effective Delegation in Marketing SCENARIO · DELEGATING TASKS Lily wants to guide Tom on creating a social media campaign for their new product. The situation 0:00 The exchange 0:03 The takeaway 0:26 Lily Tom, let’s start our social media campaign for the new product. 0:07 Tom Sounds good, Lily! What do you want me to do? 0:09 First, I’ll create the initial draft, and you can watch. 0:13 Great, I’ll take notes!
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