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COMMUNICATION-INFLUENCE1 MIN READ

Clarifying a Sales Strategy

Practice active listening by reflecting back what you heard, then ask a clarifying question.

Clarifying a Sales Strategy SCENARIO · SALES STRATEGY DISCUSSION Ryan and Emma discuss challenges in executing their new sales strategy for the quarter. The situation 0:00 The exchange 0:03 The takeaway 0:30 Ryan I heard you say our new sales strategy isn't resonating with clients, right? 0:08 Emma Exactly, clients seem confused about our messaging and offerings. 0:12 So, you're saying the messaging isn't clear for our target audience? 0:16 Yes, it feels too broad and doesn't address their specific needs.

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