COMMUNICATION-INFLUENCE1 MIN READ
Negotiating Marketing Budgets
In negotiations, focus on underlying interests, not just positions.
Negotiating Marketing Budgets SCENARIO · BUDGET NEGOTIATION Maria and Jake are discussing budget allocations for an upcoming campaign. The situation 0:00 The exchange 0:03 The takeaway 0:41 Maria Jake, I see you're pushing for a bigger budget for social media ads. 0:07 Jake Yes, we need more funding to reach our audience effectively. 0:12 I understand, but my concern is keeping our overall costs down. 0:17 Exactly, but without a larger social budget, our engagement will suffer.
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