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COMMUNICATION-INFLUENCE1 MIN READ

Effective Brand Messaging

Use the SBI framework to give clear and actionable feedback.

Effective Brand Messaging SCENARIO · GIVING FEEDBACK During last week's team meeting, I noticed your presentation on our new product launch. The situation 0:00 The exchange 0:03 The takeaway 0:32 Sara In last week's meeting, you presented the new product's features clearly. 0:08 Tom Thanks, I aimed to highlight its strengths! 0:11 However, you didn't mention how it aligns with our brand values. 0:15 I see what you mean. That’s important.

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