COMMUNICATION-INFLUENCE1 MIN READ
Creating a Social Media Campaign
Give high direction with clear steps, checkpoints, and explicit done-criteria.
Creating a Social Media Campaign SCENARIO · PLAN A CAMPAIGN Sophie needs guidance on launching a new social media campaign for the brand. The situation 0:00 The exchange 0:03 The takeaway 0:30 James Sophie, let’s outline the steps for the social media campaign together. 0:07 Sophie Sure, I’m ready to learn! 0:09 First, research three similar campaigns and note their key strategies. 0:14 Okay, I will look for those examples.
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