COMMUNICATION-INFLUENCE1 MIN READ
Supporting a hesitant marketer
For capable-but-hesitant performers, focus on questions and reassurance to build confidence.
Supporting a hesitant marketer SCENARIO · ENCOURAGING CONFIDENCE Sam is unsure about how to present the new brand strategy to the team. The situation 0:00 The exchange 0:03 The takeaway 0:30 Jordan Hey Sam, how are you feeling about the brand strategy presentation? 0:08 Sam Honestly, I'm feeling a bit uncertain about it. 0:11 What part are you most unsure about? 0:13 I’m worried the team won’t understand the changes.
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