COMMUNICATION-INFLUENCE1 MIN READ
Crafting an Effective Campaign
Use the GROW model to clarify goals and options, empowering decisions.
Crafting an Effective Campaign SCENARIO · DISCUSSING STRATEGY Maria is seeking guidance on improving her marketing campaign for a new product launch. The situation 0:00 The exchange 0:03 The takeaway 0:30 Tom What’s your main goal for this campaign, Maria? 0:07 Maria I want to increase brand awareness before the launch. 0:10 What’s the current reality of your campaign efforts? 0:14 I’ve shared posts on social media, but engagement is low.
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