Score a Fixture Change With RICE
Calculate a RICE score for a merchandising fixture change and use it to choose a test.
Option A: install a new charger clip-strip in 80 stores. Estimated reach is 8,000 weekly queue shoppers, impact is 1.5 on a 0.5-3 scale, confidence is 50%, and effort is 40 store-hours. RICE score = reach x impact x confidence / effort. The common trap is to call a visible fixture "small" while ignoring installation effort and weak evidence. Reach Reach = 8,000 weekly queue shoppers exposed to the fixture. Reach is high because the checkout queue is a traffic-rich location. Impact Impact = 1.5 because the item is impulse-friendly but not mission-critical. Impact should describe behavior change, not enthusiasm…
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