Score Advocacy Candidates with Fit, Effort, and Risk
Use a simple scoring model to decide which customers are strongest advocacy candidates for a given ask.
Your queue has nine possible advocates and three urgent asks. Without a scoring method, the decision defaults to brand prestige, personal familiarity, or whoever replies fastest. Choose the customer whose fit is highest once effort and risk are made visible, not the one with the biggest logo by default. The common shortcut is to overvalue prestige and undervalue current load, approvals, and narrative precision. Before Teams pick whoever is most famous or most responsive, then discover the story fit or approval reality was weak. After Every candidate is screened on fit, effort, and risk, so internal debate becomes clearer and…
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in