Score CDP Use Cases With RICE
Calculate and interpret a RICE score for competing CDP use cases.
Choose one CDP use case for the quarter: paid-media suppression, churn-risk alerts, or an executive 360-profile dashboard. RICE score = Reach x Impact x Confidence / Effort, with assumptions written next to the number. Teams often rank the loudest sponsor first, or they compare ideas without adjusting for confidence and effort. Before Backlog ranked by stakeholder pressure: dashboard first, churn alerts second, suppression third. After Backlog ranked by explicit assumptions: suppression first, churn alerts second, dashboard third, with confidence gaps named. 1. Define comparable reach Paid suppression touches 1,200,000 monthly impressions; churn alerts cover 600 accounts; dashboard reaches 12 executives.…
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