Score Change Requests with RICE
Apply RICE scoring to prioritize campaign change requests.
Four late changes compete for the same creative, media, and approval capacity five days before launch. RICE = Reach x Impact x Confidence divided by Effort. The loudest stakeholder can make a low-value change feel urgent when there is no comparison frame. Estimate Reach Audience split affects 70 percent of spend; headline affects the main landing page; influencer cutdown affects one organic post. Reach should reflect the campaign surface affected, not the seniority of the requester. Estimate Impact Audience split likely changes CPA materially; headline may improve comprehension; influencer cutdown is brand support only. Impact ties the change to the…
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