Score CLV Experiments With RICE
Prioritize CLV experiments using RICE scoring.
Three CLV experiments are competing for one quarter of capacity. The team needs to compare a bundle, onboarding sprint, and referral reward without letting stakeholder enthusiasm dominate. RICE score = (Reach x Impact x Confidence) / Effort. The common trap is to prioritize the idea with the most exciting story while ignoring how many customers it reaches, how confident the evidence is, or how much effort it consumes. Reach Onboarding sprint reaches 8,400 customers per quarter; bundle reaches 1,100; referral reward reaches 2,300. Reach prevents the team from overvaluing an idea just because it is visible to executives or personally…
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