Score Competing Account Asks With RICE

You have three account requests and only one cross-functional work slot this sprint. The biggest logo is pushing hardest, but the team needs a defensible priority. RICE = Reach x Impact x Confidence / Effort The common trap is treating the loudest executive ask as automatically strategic. That rewards pressure and hides whether the work has broad reach, measurable impact, strong evidence, or acceptable effort. Reach Estimate how many accounts, users, or revenue units the request affects in the relevant time period. Use the same unit across requests. For KAM, accounts affected or ARR protected can be more useful than…

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