Calculate and interpret a RICE score for a martech rationalization decision.
Two survey tools are up for renewal. Tool B costs $38,000 per year and duplicates most of Tool A, but four teams use its exports. RICE = Reach x Impact x Confidence / Effort The common trap is counting subscription savings as impact while ignoring migration effort, stakeholder disruption, historical data, and replacement reporting. Reach Count affected workflows, not just licensed users: 4 teams and 19 monthly survey workflows depend on Tool B. Reach should describe the surface area of the decision within a defined period. Impact Rate impact as high: $38,000 saved, duplicate exports removed, and one less consent…
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