Score The Lobby Upgrade With RICE
Apply RICE scoring to a capital project using leasing evidence and execution effort.
A visible lobby upgrade is competing with less glamorous projects that may remove stronger leasing objections. RICE: Reach x Impact x Confidence divided by Effort. Do not let visibility substitute for reach. A project can be easy to picture and still touch too few leasing decisions to justify the next budget slot. Before Upgrade the lobby because it creates the first impression. After Prioritize restrooms first because every tour experiences them, five prospects objected, confidence is high, and effort is lower. Reach Lobby objection: 1 active tenant. Restroom objection: 5 prospects and all existing floor users. Count who is affected…
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